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“For would-be entrepreneurs (he calls them “wantrapreneurs”), or entrepreneurs who’ve grown a little too comfortable, Noah has a recommendation—ask for 10% off of your next few coffees. “Go up to the counter and order coffee. If you don’t drink coffee, order tea. If you don’t drink tea, order water. I don’t care. Then just ask for 10% off. . . . The coffee challenge sounds kind of silly, but the whole point is that—in business and in life—you don’t have to be on the extreme, but you have to ask for things, and you have to put yourself out there.””

— Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers by Timothy Ferriss
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